10: Co-Operative Bank: Landmine: In vivid detail they tell us what happens when a land mine is detonated in a cinema.
Scare Factor 1/10
9: Quennsland Transport: Pram: Harrowing and messed up at the same time.
Scare factor: 3/10
8:NSPCC: Cartoon Boy: Why was this ad made? What were they on when they made this?
Scare factor 4/10
7: Fire Kills: Matilda: We see a doll on fire because of a candle.
Scare Factor: 5/10
6: IFAW: Canada: Just plain messed up.
Scare factor: 5/10
5: The Samartans: Scream: A woman in a corner making distorted noise.
Scare factor: 7/10
4: BUAV: Smile: A woman (Angie Hill) puts on makeup and has rashes all over her and lets out a electronic scream.
Scare factor: 8/10
3: Scotland Against Drugs: Photograph: I hate this ad.
Scare factor: 9/10
2: Throwing Fireworks: Hand: I can't watch this ad.
Scare factor: 9.5/ 10
1: SWR Television: Lullaby: Clips of horror movies.
Scare factor 10/10
And that's it!