50: Enface et Partage: The Hostage (France, Child Abuse.): It's quite tame, but shocking.
Scare Factor: 1-2/10
Effectiveness: 6/10
49: Drinking and Driving Wrecks Lives: Eyes (UK, Drunk/Drink Driving.) Stars Denise van Houten, and scared multiple PIF reviewers (Which I'll call "colleagues" for the rest of this blog, even though we haven't even met in real life.) like Yumi PIF.
Scare Factor: 2/10
Effectiveness; 7-8/10
48: Rådet for Større Færdselssikkerhed: Crash (Denmark, Speeding.) (I call it Reverse, but, to each their own.) Just shows a car accident in reverse. Not scary, but kind of cool. Kind of like the one Belt Up in the Back PIF with Ewan McGregor.
Scare Factor: 2.5/10
Effectiveness 5/10
47: Earthshare: Promises (US, Environment.) The music is what gets to me.
Scare Factor: 3/10
Effectiveness: 3-4/10
46: Consument en Veiligheid: Funniest Home Videos (Netherlands, Child Safety.) From what I've heard, this is horrifying.
Scare Factor: 4/10
Effectiveness: 6/10
45: London Fire Brigade: Chair (UK, Fire Safety.) The reason this advert is on the list is the cat. I like cats, so what?
Scare Factor: 4.5/10 (Probably would be number 49/48 if it weren't for the cat.)
Effectiveness: 6.5/10.
44: Délégation à la Sécurité et à la Circulation Routières: The Highway (France, Seatbelts.) Thank goodness you can't see the gore, but it still is gory. (You see the crash, and if you look closely, you see blood splattered all over the window.)
Scare Factor: 4.5/10
Effectiveness: 7/10
43: CDC: Tips From Former Smokers: Amanda (US, Anti-Smoking.) The stare. The Stare. THE STARE!!!!!!!!!!
Scare Factor: 5/10
Effectiveness: 3-4/10
42: Minsterstvo Dopravy: Belt (Czech Republic, Seatbelts.) A mild jumpscare, but, hey, at least it's effective without showing gore!
Scare Factor: 5/10
Effectiveness: 7/10
41: Animal Aid: Puppy (UK, Animal Cruelty.) Not creepy, just sad.
Scare Factor: 5/10
Effectiveness: 8/10
40: Délégation à la Sécurité et à la Circulation Routières: Double Accident (France, Speeding.) The sounds of the family inside was what got to me.
Scare Factor: 5-5.5/10
Effectiveness: 9/10
39: Philadelphia Electric Company: Crane (US, Electrical Safety.) Eerie ECG blips, which gets a bit creepy, but other than that, it's fine.
Scare Factor: 5/10.
Effectiveness: 3/10
38: Délégation à la Sécurité et à la Circulation Routières: The Family (France, Seatbelts)
Clever, but kind of funny. Especially how unrealistic it is.
Scare Factor: 5.5/10
Effectiveness: 2/10
37: BFI: Iceberg (UK, AIDS Awareness.) The advert so scary, that STD rates went up.
Scare Factor: 5.5/10
Effectiveness 0/10
36: Axion: Heaven Can Wait (Belgium, Seatbelts) Well, I kind of disliked this ad, not because it's scary, because it isn't. What made it on this list is the jumpscare.
Scare Factor: 5/10
Effectiveness: 3/10
35: Partnership for a Drug-Free America: Snake (US, Anti-Drug.) That last bit... *shivers.*
Scare Factor: 5.5/10
Effectiveness: 5/10
34: Rådet for Større Færdselssikkerhed: Cyclist (Denmark, Speeding.) Not horrifying, although sad.
Scare Factor: 5/10
Effectiveness: 4/10
33: Anti Solvent Abuse: Nightmare (UK, Anti-Drug.) Creepy sounds, what else?
Scare Factor: 5.5/10
Effectiveness 6-7/10
32: Ministerstvo Dopravy: Grotesque (Czech Republic, Road Safety.) It's very gory, with a creepy tune.
Scare Factor: 5.5/10
Effectiveness 8/10
31: Partnership for a Drug-Free America: Faces (US, Anti-Drug.) It's absolutely full of terror.
Scare Factor: 6/10
Effectiveness: 7/10
30: Anorexi Bulimi Kontakt: The Mirror (Sweden, Anorexia and Bulimia Awareness.) Quite sad, which makes it even more since it is the most deadly psychological disorder in the US.
Scare Factor: 6/10
Effectiveness: 8/10
29: Anti-Smoking: Natural Born Smoker (UK, Anti-Smoking.) This looks like something from a Sci-Fi movie.
Scare Factor: 6.5/10
Effectiveness: 5/10
28: Rådet for Større Færdselssikkerhed: Impacts (Denmark, Speeding.) A bit boring.
Scare Factor: 6/10
Effectiveness: 7/10
27: Truth: Babies (US, Anti-Smoking.) The sound...
Scare Factor: 6.5/10
Effectiveness: 4.5/10
26: Bureau for Fire Prevention: Randolph (Switzerland, Fire Safety.) Suffers from a huge case of Nightmare Face.
Scare Factor: 6.5/10
Effectiveness: 8/10
25: COI: Prams And Pushchairs (UK, Pram Safety.) There's 2 jumpscares in this advert. So, turn your volume down.
Scare Factor: 6.5/10
Effectiveness: 7/10
24: Mutuelle Assurance des Commerçants et Industriels de France: Don't Play (France, Driving While High, Drink/Drunk Driving, Texting While Driving, Driving While Tired.)
Not creepy, just a tad eerie.
Scare Factor: 6/10
Effectiveness 4/10
23: Partnership for a Drug-Free America: Rodney on Heroin (US, Anti-Drug.) The pictures that show up when the announcer says "On Heroin." are quite creepy.
Scare Factor: 6.5/10
Effectiveness: 6-7/10
22: Partnership for a Drug-Free Singapore: Rats (Singapore, Anti-Drug.) Gorier than Will You Be Here Tomorrow? and Forklift Driver Klaus.
Scare Factor: 6/10
Effectiveness: 4/10
21: NSPCC: Cartoon Boy (UK, Child Abuse.) The last couple of seconds...
Scare Factor: 6.5/10
Effectiveness: 5-6/10
20: Consument & Veiligheid: Firecracker (Netherlands, Firework Safety.) Not as bad as other Dutch (And British) firework adverts.
Scare Factor: 7/10
Effectiveness: 6-7/10
19: National Domestic Violence Hotline: It Rarely Stops (US, Domestic Violence.) This advert has a jumpscare, like most of the adverts on this list.
Scare Factor: 7.5/10
Effectiveness: 8/10
18: Délégation à la Sécurité et à la Circulation Routières: Insoutenable (France, Drunk/Drink Driving.) Longest. PIF. Ever.
Scare Factor: 7/10
Effectiveness: 6/10 (Seven if it wasn't so long.)
17: LYNX: Scavengers (UK, Animal Cruelty.) Urgh! Ew! Ew! Ew! This is absolutely NASTY!
Scare Factor: 7.5/10
Effectiveness: 5/10
16: Road Transport Authority: Summer Holiday (Australia, Speeding?, Distracted Driving?) That face at the end.
Scare Factor: 7.5/10
Effectiveness: 8-9/10
15: Montana Meth Project: Everything Else. (US, Anti-Drug.) Shows how your life spirals out of control, the crying baby towards the end is what gets me.
Scare Factor: 7.5/10
Effectiveness: 8/10
14: National Council on Tobacco and Health: Devil (Norway, Anti-Smoking.) Jumpscares littered through out the advert.
Scare Factor: 7.5/10
Effectiveness: 8/10
13: Scotland Against Drugs: Photograph (UK, Anti-Drugs.) The music, and visuals make this horrifying. If I hadn't seen a lot of adverts scarier then this one, I'd put this at number one.
Scare Factor: 8/10
Effectiveness: 10/10
12: SIRE: Vuurwerk (The First Advert in the video.) Not as horrifying as some other ads on the list.
Scare Factor: 8.5/10
Effectiveness: 8/10
11: Unknown PIF (US, Child Abuse.) What happens in the PIF (Since I don't want to look this advert up.) "A jack in the box playing a lullaby tune, before the payload sprang forth: an archaic baby doll with a porcelain head, to the sound of a baby crying. Then, out of nowhere, a baseball bat swings around and smashes the doll's head." Let's hear some more: "This little horror played in the middle of a block of daytime cartoons." Oh. My. God. I think I struck scary PIF gold.
Scare Factor: 8.5/10
Effectiveness: 10/10
10: WSIB: Top Chef (Canada, Work Safety.) The scream at the end.
Scare Factor: 8.5-9/10
Effectiveness: 10/10
9: British Union for the Abolition of Vivisection: Smile (UK, Anti-Animal Experimentation.) Also, truly, terrifying.
Scare Factor: 8.5/10
Effectiveness: 9/10
8: National Advisory Committee on AIDS: Grim Reaper (Australia, AIDS Awareness.) The mother and baby is pretty creepy for me.
Scare Factor: 8/10
Effectiveness: 10/10 (It's well known enough to get it's own Wikipedia page.)
7: Sounds of Pertussis: Baby (US, Whooping Cough Awareness.) That baby's sound when the screen turns brown. Especially at the end.
Scare Factor: 8.5/10
Effectiveness: 3/10
6: Unknown PIF (Hong Kong, Child Abuse.) It's quite eerie, but I can't find it on YouTube, nor what company made it.
Scare Factor: 9/10
Effectiveness: 6/10
5: Northern Irish Office: Heal the Hate; Free the Future (UK, Anti-Sectarianism) This is creepy, because, as you know, I hate babies crying.
Scare Factor: 9.5/10
Effectiveness: 8/10
4: Singaporean Quitline: Mouth (Singapore, Anti-Smoking.) That mouth is what gets to me.
Scare Factor: 9/10
3: American Cancer Society: ? (US, Anti-Smoking.) From what I've read, this is terrifying. But, since this advert has been lost to time, so I can't show it. However, there is a print ad, which you can see here.
Scare Factor: 10/10
Effectiveness: 10/10
2: Partnership for a Drug-Free America: Monkey That jumpscare...
Scare Factor: 10/10
Effectiveness: 7/10
1: Throwing Fireworks: Hand This ad is unwatchable in my opinion, and rumor has it that there's a variant where the hand tries to clench into a fist.
Scare Factor: 11/10
Effectiveness: 8/10
